Bought – Spar, 30th August 2013
90.5/100 – Whisky Bible 2013
Yes, it’s another one to try and cure me of any whisky snobbery I might have. You’re probably thinking “why the heck did he get this?!” and you’d be right because I’m not sure either. I was bored one evening and went through the Whisky Bible writing a list of all the supermarket brands, both single malts and blends. I was surprised to see how good some of them are according to Jim Murray. 90.5/100 falls into the realms of being “brilliant” based on the bible’s score chart. Really?! We’ll have to see.
My main issue with supermarket brands of whisky is the lack of imagination they sometimes have with their namings. I give Aldi and Lidl credit here with their bottlings of ‘Glen Mornach’ and ‘Ben Bracken’. They start to conjore up visions of misty glens filled with heather and bracken. Just the sort of additional romance and mystery that a whisky deserves to be surrounded by. “Finest Reserve Blended Scotch Whisky” doesn’t have the same ring to it. I feel I should be hiding its boring name in a brown paper bag and taking it to the park to drink alone, with shame, on a soggy bench. Why waste a blend that gets 90.5/100 on such a yawnfest of a name?! My next career move is to become a ‘brand namer’ for Spar.